Telkom School Of Economics & Business: Formulating The Concept Of Education 4.0 By Leveraging Digital Technology – Asia Business Outlook

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Technologies scale quickly so that innovations can reach more students. Much like a well-written textbook, an educational software application can get students not just in a single classroom but across the state or country. Indonesia-based Telkom School of Economics and Business (SEB) thrived on this idea. It was established to answer all the challenges arising from digital technology’s development by formulating the concept of education 4.0, exploiting digital technology, and supporting the creation of collaborative learning and lifelong learning with the tagline “Preparing The Digital Business Leader”.
“We utilize knowledge in economics and digital-based business for service and community empowerment through creative and innovative collaborations between academia, government, industry, media, and communities,” says RatriWahyuningtyas. SEB was formed starting with the establishment of MBA-Bandung in 1990. In 1994, MBA-Bandung changed to Bandung College of Management (STMB). In 2006, STMB changed its name to Telkom College of Business Management (STMB Telkom) to strengthen its identity in telecommunications business management. In 2008, STMB Telkom was upgraded to an institution and changed its name to the Telkom Management Institute (IMT). In 2013, SEB was formed with the establishment of Telkom University (Tel-U), which combines four universities under the Telkom Education Foundation.
Currently, Telkom University has 7 Schools, one of which is the School of Economics and Business (SEB). SEB, as part of Telkom University, has 4 study programs, a bachelor’s degree in business management for telecommunication and informatics (which has an Excellent Grade from the National accreditation Beaureu of Indonesia), a bachelor’s degree in accounting (which has an Excellent Grade from National accreditation Beaureu of Indonesia), the master program of management (which has an Excellent Grade from National accreditation Beaureu of Indonesia) and master program for distance learning as a new study program. Our study program already got international accreditation from The Alliance on Business Education and Scholarship for Tomorrow, 21stCentury Organization (ABEST 21) from Japan, and Accreditation Service for International Schools, Colleges and Universities (ASIC) from the UK.
The Strength of Online and Onsite
“Our learning process focus on hybrid learning that combines online and onsite learning by Learning Management System, we call with CeLOE (Center of eLearning and Open Education),” says Ratri. Telkom uses case studies in the digital industry to improve student capability. Its faculties have a combined experience of being practitioners

and academicians. The institute further focuses on developing a curriculum emphasizing business management and digital technology. Some of the programs offered at Telkom University include internationalization programs such as student exchange, summer courses, international joint classes, international lectures, dual degree programs, and international joint research & publication. SEB Telkom University also offers certification programs in marketing, human resources, financial management, accounting, tax, IT project management, Business requirement analysis, lean six sigma, and more. Internship, Researchship, and Entrepreneurship programs are also offered at the university level. “To excel in such a program, we ensure that they are embedded in the curriculum and conversion system in the form of scores in the certain subject for students that already follow that program,” adds Ratri. At the University, tuition fees vary depending on the level of education chosen.
The range is between 10 million – 20 million / semester. Various scholarships are offered to students, including international class students. Telkom’s SEB has various activities that aim to help students improve their competencies, such as online seminars, international conferences with SEB as host, and industrial expert week that brings practitioners to share experiences on issues, strategies, success stories, and challenges in the world of work. International experts week as a medium for sharing global experiences, practitioners and academics, national and international competition, national and international internships, coaching and mentoring in career improvement or academic issues.
Producing Industry Leading Names
Alumni actively collaborate and support programs organized by Telkom University, including the School of Economics and Business. At Telkom University, formal relations with alumni are under the coordination of the Directorate of Career, Endowment, and Alumni. Following the vision and mission that one of the profiles of SEB graduates is to become an entrepreneur.

Telkom uses case studies on the digital industry to improve student capability with the hybrid learning program. Its faculties have a combined experience of being practitioners and academicians

Several alumni from SEB who have been very successful in developing their business are IndrakaFadhilah, FaridNaufalAslam, and UtariOctavianty. Together, they created a Fisheries e-commerce Start-Up called “Aruna” which has received awards nationally and internationally. With an initial capital of US$ 700, Aruna has currently obtained funding of US$ 65 million. The vision of SEB Telkom University is to be an internationally standardized School of Economics and Business in 2023 through research on and creative development of entrepreneurship ecosystem in the digital-based economy and business. Its mission is to organize and develop internationally standardized education in digital-based economics and business, conduct studies and research to build knowledge in digital-based economics and business, and utilize the same for community service and empowerment through a creative and innovative collaboration among academicians, government, industries, media, and communities.
“The roadmap of SEB is to be research dan entrepreneurial School of Economic and Business in 2023. Several key performance indicators related to this milestone are 100 percent digital material courses, minimum of 25 intellectual property/patents, a minimum we have 10 Start-ups, 1 Spin-off company, International recognition for entrepreneurship, 7 study programs, and two articles in reputable journals/lecturer”, concludes Ratri.
Ratri Wahyuningtyas, Dean
RatriWahyuningtyas graduated in the Diponegoro University. She finished her Master’s Program in the Business Management of Telkom Indonesia. She completed her Doctoral Program at Padjadjaran University. She has experience as a consultant for several companies, including PT. Telekomunikasi Seluler Indonesia, Assessment Centre Indonesia, and PT. Telekomunikasi Indonesia, etc., and as a facilitator for several pieces of training of great people development program. She has already finished her book entitled Integrated Talent Management.

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